dave carlson

CREATIVITY + VERSATILITY

  • National Beef

    WINNER, GD USA AMERICAN GRAPHIC DESIGN AWARD
    WINNER, MARCOM EMPLOYEE PUBLICATION AWARD
    A series of posters placed inside National Beef processing facilities to remind employees of beef safety. The presence of these posters reduced incidences of foreign objects reported in boxed beef.

  • Mrs. Fields

    In-store POS signage in Mrs. Fields franchises across the US, created to promote new holiday gingersnap products. POS items include wall posters, backlit menu panels and signage.

  • Sears

    "More To You Thursdays" email campaign, which invites members to tell Sears what they want to shop for over the weekend. Members are then sent points and coupons for specific items based on feedback.

  • Yopa!

    Olympic Gold Medalist Gabby Douglas introduces Yopa! Greek Yogurt and drives trial by challenging consumers to like the product, or it's free. The video can be seen on Facebook and the Yopa! website.

  • Weber Grill

    Weber Grill promotion created to sell Weber seasonings and drive trial at Sam's Club. These FSIs were designed to appear in newspapers, giving customers a one day pass at their local Sam's Club store, while also informing customers of Weber's Canadian Steak seasoning.

  • Sears

    Web banners created for Sears consumer electronics as a Super Bowl Season HDTV promotion. These banners lived on Sears.com as well as external websites and pulled click-through rates over 3%.

  • TCBY

    Series of in-store POS elements in TCBY franchises nationwide, designed to promote new blueberry products. This project included concepting, design, and photography direction and retouching, as well as final production.

  • National Beef Leathers

    Trade show video aimed at high end leather manufacturers to create interest in National Beef Leathers as a leather supplier. This video was shown in international trade shows as well as the National Beef Leathers website.

  • Barilla

    Nationally run FSI (Free Standing Insert) driving sales of Barilla Piccolini whole grain pasta products. The campaign was developed to show consumers that even kids will eat fiber, if it's in great-tasting Barilla products.

  • National Beef

    Visual creative direction for National Beef's corporate website. The project integrates the company's new corporate look with an ambitious new website build.
    [Visit live site] [IMPACT Program]

  • OfficeMax

    Elevator graphics that covered two floors of Watertower Place in downtown Chicago. The ad ran for 4 weeks and drove traffic to the new OfficeMax Business Solutions Center in the nearby Streeterville neighborhood.

  • Tetra Pak

    Creative direction for a TetraPak marketing video. The video is designed to show the company's wide portfolio of sustainable packaging products.

  • Wrigley Field

    Logo contest entry for a design to celebrate 100 years of Wrigley Field. The logo didn't win, but there's always next year.

  • Sears

    This holiday outreach program for Sears allowed consumers to purchase Christmas gifts via mobile devices instantly from outdoor signage. The signs featured codes that link directly to corresponding product pages on Sears.com.

  • Mazola

    Website design collaboration and creation for Mazola.com. This large-scale consumer-facing web project includes recipe search functionality and health and wellness information, plus a Spanish version. [Visit live site].

  • Connected Solutions

    Digital Brochure for Connected Solutions, a Sears-owned brand that specializes in the "internet of things." This 11-screen digital experience walks the user through the Connected Solutions suite of products, which are all controlled via smartphones.

  • Mrs. Fields

    Series of in-store POS signage developed to promote Breezer Smoothie products in Mrs. Fields locations across the country. This seasonal promotion encouraged consumers to mix and match any flavors to create their own smoothies.

  • Kenmore, Craftsman and DieHard

    This Holiday Gift Guide for Kenmore, Craftsman and DieHard had a print run of over 500,000 and was inserted into box shipments of all Sears tools, appliances and electronics online orders during the 2015 holiday season.

  • Sears

    Magazine ad for Sears Outdoor Living, which ran in Sandra Lee magazine, a monthly publication featuring home living articles. The ad showcases patio furniture solutions available at Sears, and drives web traffic for purchase activation.

  • Ace Hardware

    Trade publication ad for Ace Hardware, which targets grocery store owners who are considering adding an Ace location to their stores.

  • Scotts

    In-store marketing campaign for Scotts Turf Builder at Ace Hardware. The POS strategy to educate consumers on the benefits of "weed and feed" included posters, counter mats, banners and end caps.

  • YoCrunch

    Superfridge display header card and poster design for YoCrunch. These POP elements are applied to an in-store refrigerator that holds YoCrunch products

  • Ace
    Extra Mile Promise

    Logo design for Ace Hardware's Extra Mile Promise program, which guarantees consumers will get all their paint supplies in one trip to the store. The program is supported by a national TV campaign.

  • ProGlide

    Retail store display for OfficeMax private brand ProGlide. This pen display allows shoppers to test writing utensils while communicating brand attributes.

  • Yopa!

    eBlast promotion to YoCrunch consumers, using gold medalist Gabby Douglas to introduce Yopa! Greek Yogurt and drive trial with a risk-free incentive.

  • OfficeMax

    A sample of amusing tweets posted from the OfficeMax twitter account. OfficeMax uses social media to communicate in a more fun and informal voice than in other channels.

  • Mazola

    Package design for Mazola Bouillon products, available in supermarkets nationwide. With excellent market share among Hispanics, all packages elements were created bi-lingual.

  • Sears

    Creative for Sears Home Appliance's annual Refrigeration Spectacular, their largest appliance event of the year. This look was carried across many different marketing channels, including in-store signage, web banners, emails and circular covers.

  • Les Schwab Tires

    In-store interactive iPad application created to educate consumers on the benefits of siping tires. The application takes the user through a quiz, providing information and advice throughout the experience.

  • CurrentC

    Credit card swipe screen display for CurrentC, a new mobile payment system created by a consortium of big box retailers including as Sears, Lowes and Walmart, to reduce traditional credit card transaction fees.

  • Office Depot

    Facebook posts created to announce the merger between Office Depot and OfficeMax through social media channels.

  • Kmart

    Social media posts for Kmart toys department, which ran to promote the Star Wars themed toys available during May Fourth, or National Star Wars Day. These fun posts ran on Facebook, Twitter and Instagram on May 4, 2015.

  • National Beef

    This interactive website application was built in SharePoint, and introduces the user to an innovative beef marketing program created to answer changing consumer trends. [Visit live site].

  • Kmart Pharmacy

    Mobile website interface design for Kmart Pharmacy. This was an adaptation of the account login screens for the desktop version of the Kmart Pharmacy website, allowing users to register for their "Fill 5, Get 10" promotion.

  • OfficeMax

    Web banner ads created to drive awareness of OfficeMax Business Solution Center stores. The ads exist on various digital channels that target small business owners.

  • Connected Solutions

    Animated GIF ad for Connected Solutions, which ran on external websites. Connected Solutions is a technology brand owned by Sears, which provides home automation through users' mobile devices.

  • National Beef

    Design and build of eblast announcing the launch of the new National Beef website, sent via ExactTarget. The announcement was intended to create excitement and interest for a select list of existing customers.

  • Imperial Valley

    Logo design for Imperial Valley, a premium National Beef brand produced in California. The Imperial Valley is a unique ecosystem in southwest California which allows cattle to be raised year round.

  • Crazy Coconut Creations

    Logo design for a very creative Portland screen printing company, specializing in clothing, wallpaper and other household creations. Their wallpaper designs have been used for sets on The Price is Right.

  • Biotron Laboratories

    Logo design for Biotron Laboratories, a chemical engineering company that produces mineral chelates for promoting health. The icon in this logo was developed to look modern, clean and unique in the industry.

  • Ace 5,000 Stores

    Logo design to celebrate the opening of the 5,000th Ace Hardware store. This logo was featured in a national campaign including in-store and circular advertising.

  • User Glue

    Logo design for UserGlue, a Chicago-area user experience design company.

  • Vintage

    Logo design for Vintage Natural Beef, a premium natural beef brand from National Beef. The logo communicates the brand's high standards and commitment to natural processes.

  • Babe and the Goat

    Logo design for a series of children's books called Babe and the Goat. The Babe character is modeled after the author's brother as a child.

  • GreenAgg

    Logo design for a company that supplies sustainable materials to the construction industry. The company is eco-friendly and forward-thinking, and these concepts come through in the fresh logo look.

  • Nut Exactly

    Logo design for a new almond and popcorn snack.

  • Emercent

    Logo design for dotcom marketing agency Emercent. Emercent designed and devloped an extranet for Volkswagon Credit.

  • Yopa!

    Yopa! consumers are encouraged by Olympic Gold Medalist Gabby Douglas to Like the product on Facebook for a chance to win $10,000. The video runs on the Yopa! Facebook page and website.

  • YoCrunch

    Public Relations video seen on the YoCrunch website, which aligns Olympic Gold Medalist Gabby Douglas to the brand, as she tells the audience about her personal experiences with the product.

  • Yopa! PR

    Olympic Gold Medalist Gabby Douglas talks about Yopa! Authentic Greek Yogurt in a public relations video seen on the Yopa! website.

  • Queue

    Design and production of brand promotional video for Queue Marketing Communications. The video runs on Queue's website and shows users that Queue takes new approaches to developing creative marketing solutions.

  • Thomson Reuters

    Creative direction for promotional video of The Healthcare Business of Thomson Reuters. The video runs on their website, and was shown at a large internal sales conference.

  • National Beef Leathers

    WINNER, BRANDSMART INTEGRATED CAMPAIGN AWARD
    Creative direction for National Beef Leathers international trade show promotional video. The video is part of an integrated marketing campaign which introduced National Beef Leathers as a premium player in the wet blue leather category.

  • Queue

    Creative direction and production of video reel showcasing video samples for Queue Marketing Communications. The video is a creative way to showcase Queue's video capabilities and attract new business for video projects.

  • Utopia

    WINNER, GD USA AMERICAN GRAPHIC DESIGN AWARD
    Creative direction for a video shown to Utopia team members at a large sales conference, designed to energize and motivate the sales force. Utopia is a global player in the quickly expanding industry of data management.

  • Black Canyon

    Creative direction for marketing video designed to attract customers for Black Canyon Angus Beef. It shows meat department owners and restaurant owners that Black Canyon products will add profits to their business by providing a great product and excellent marketing support material.

Services

Creativity + Versatility

Creativity is the ability to develop unique solutions. Versatility is the ability to provide those solutions in many different forms. Whether a project calls for print, digital, video or all of the above, I can deliver effective solutions across many channels. Some brands that have benefitted from Creativity + Versatility include Mrs. Fields, Craftsman, Kenmore, TCBY, OfficeMax, Sears, Kmart, Mazola, Barilla, TetraPak, Thomson Reuters and Bally Total Fitness. Browse the Portfolio to see some of the creative solutions I've developed, and if you're interested, drop me a line in the Contact section.

software

  • Photoshop
  • InDesign
  • Illustrator
  • Quark
  • Keynote
  • Dreamweaver
  • Final Cut
  • Motion
  • Episode
  • Flash
  • Soundtrack Pro
  • PowerPoint

awards

  • BrandSmart Integrated Campaign Award, 2010
  • MarCom Employee Publication Award, 2010
  • GD USA American Graphic Design Award, 2010
  • GD USA American Package Design Award, 2011
  • GD USA American Graphic Design Award, 2012

Contact

Need a quote, a resume, or fantasy football advice? Feel free to send an email.

Dave Carlson

daveacarlson@yahoo.com